About

Get to Know Me

With over a decade of experience in digital design spanning UI/UX design, web development, and interactive design, I bring a unique mix of creativity and analytical skills to the table. Eager to contribute to impactful projects, I'm well-versed in the latest design tools such as Figma, Adobe XD, and Sketch. My portfolio showcases a holistic approach, spotlighting end-to-end design solutions rooted in human-centered design principles and research data.

My expertise extends beyond creative brainstorming to encompass technical execution, polished through years of experience in content creation, layout strategy, and SEO optimization. Making sure my designs are accessible to everyone is a top priority, backed by my certifications in ADA accessibility.

During my tenure at Equisolve, a specialized accessibility-focused agency, I had the pleasure of collaborating with industry-leading organizations such as Bank of America, Exxon Mobil, Wyndham, Synchrony Financial, and 3M, where I excelled in designing visually captivating digital experiences.

As a proactive problem-solver, I leverage user data and research to drive my design decisions, tailoring solutions to meet the unique needs of each user. With a track record of success in dynamic tech environments, I excel in leading cross-functional teams and fostering innovation. Fueled by a passion for creating impactful product experiences, I'm committed to continuous growth, always striving to enhance my core skills and adapting to evolving industry trends.

My Resume

Lead Product Designer/Engineer

CourseCareers

January 2024-February 2024 (Contract)

I specialized in merging design with development through React and TypeScript, creating seamless and compelling user experiences. My role encompassed transforming design concepts into functional web applications while ensuring visual consistency and usability.
Comprehensive design and development: I handled the entire design cycle, from drafting in Figma to coding with React and TypeScript, ensuring the final product is both visually appealing and highly functional.
Collaborative teamwork: Working closely with stakeholders, product managers and developers, I focused on integrating innovative design solutions that enhance overall product quality and user satisfaction.
Copywriting: While my primary focus was on design and development, I occasionally loved to lend a hand by writing strategic copy for landing pages, adding value through clear and concise messaging.

Senior Web & UI Designer

Equisolve

September 2021-January 2024

Consistently reduced turnaround times for complex projects by over 40% despite a fast paced environment, ensuring strict deadlines were met in order to meet success metrics and keep projects under budget.
Leveraged UI/UX expertise to design a company-developed Chrome extension that assesses websites for compliance with accessibility guidelines and standards.
Partnered with senior leadership and cross functional teams to come up with new ideas to revise sales collateral to achieve maximum business impact and credibility and to execute team goals.
Consistently found opportunities and collected feedback for improvement within Figma component design system, streamlining project coordination with development and enhancing workflow efficiency for enterprise client projects.

Lead Brand and Web Designer

CreativeOwl

February 2020-September 2021

Implemented a world class award-nominated website from scratch using storytelling, animations, video & unique visual design techniques in 3 months
I played an end to end leadership role in managing multiple projects, securing CreativeOwl's world class design recognition as one of the Top 20 Digital Marketing Agencies in Orlando.
Led and managed diverse creative design projects with 100% client satisfaction and high-quality results, driving word-of-mouth referrals.

Designer, Digital and Print

CCRA Travel Commerce Network

August 2017 -February 2020

Designed a cohesive logo and brand system, CMS powered website built in Webflow, and email marketing campaign in Hubspot for a high-profile travel conference, which achieved 700+ attendees, big-ticket sponsorships and national recognition.
Demonstrated initiative by spearheading the design and development of a modern corporate website using Webflow based on quantitative and qualitative data. Streamlined site navigation and ensured visual consistency, replacing an outdated and intricate Wordpress website.
Collaborated with marketing team for the execution of impactful A/B testing initiatives on website digital experiences and microsites, iterated on designs based on user needs and optimized user conversion rates through valuable insights and collaboration with the marketing team.
Successfully transformed upcoming event and resource pages by applying advanced coding skills, marketing strategies and in-depth WordPress knowledge and utilizing a strategic mix of page builders and custom code, resulting in higher engagement and visual appeal.

Brand & Web Designer

Different Perspective

November 2014 -August 2017

Spearheaded a complex web design project for one of the biggest non profit organizations in Orlando, on trajectory to generate 2-5 million in revenue and donations every year.
Achieved remarkable results by designing a cutting-edge agency startup website with a strong emphasis on conversion optimization, trends and thought leadership positioning.
Authored blogs showcasing thought leadership in logo design, branding, and web design, bolstering industry expertise.

About Me

The Story Behind My Work

Get to Know Me

My Resume

Beyond work, here are some of my personal interests